top of page

Game On! Leveraging Gamification and Organizational Behavior Management (OBM)

Welcome to the era where work meets play. Gamification, the concept of incorporating game-like elements into non-game scenarios, is making waves in diverse industry sectors. When synergistically combined with Organizational Behavior Management (OBM), an approach aimed at shaping behaviors for better workplace performance, the impact of gamification multiplies manifold. Through this research-backed article, we'll delve into the fundamentals of gamification and OBM, and elucidate how they can jointly redefine your organization's dynamics.

Decoding Gamification and OBM: An Introduction

Before we unpack the coalescence of gamification and OBM, let's understand these pivotal concepts:

  • Gamification: Gamification uses game design elements in non-game contexts to make activities more enjoyable, rewarding, and engaging. From utilizing point-based reward systems to giving achievement badges, gamification harnesses our inherent competitiveness and need for fun and recognition.

  • Organizational Behavior Management (OBM): OBM is a specialized field of psychology that applies behavioral principles to individuals and groups within organizations to enhance productivity and job satisfaction. It is centered around comprehending and positively influencing behavior at work.

The Convergence of Gamification and OBM

When gamification and OBM interlink, they create a compelling strategy that can energize employee engagement and drive productivity. This section draws on empirical evidence to illuminate their potential collaboration:

  • Reinforcing Positive Behavior: Research has shown that positive reinforcement, a cornerstone of OBM, when paired with gamification elements can make tasks more enjoyable and foster a habit of positive behaviors (Cummings et al., 2017).

  • Enhancing Learning and Development: Studies reveal that gamified learning modules can make skill acquisition more engaging, perfectly aligning with OBM’s emphasis on continual learning to boost productivity (Huang & Soman, 2013).

  • Boosting Motivation: OBM heavily relies on motivation to bolster performance. Gamification accentuates this by adding a layer of fun and competition, thereby kindling motivation and productivity (Seaborn & Fels, 2015).

  • Encouraging Collaboration: Both OBM and gamification support collaborative behavior. Research suggests that team-oriented games or challenges can amplify cooperation, leading to improved team dynamics and work environment (Zichermann & Cunningham, 2011).

Implementing a Gamified OBM Approach: A Strategic Process

Integrating gamification and OBM is not a mere addition of game elements to work; it requires a strategic approach:

  • Align with Objectives: Gamification should align with organizational objectives. The game elements should encourage behaviors that support these goals (Robson et al., 2015).

  • Conduct Behavioral Analysis: OBM principles should guide the identification of behaviors that need to be reinforced or discouraged, forming the bedrock of your gamification strategy.

  • Ensure Fairness and Inclusivity: The gaming environment should be fair and inclusive, providing equal opportunities for all participants (Hanus & Fox, 2015).

  • Prioritize Feedback and Recognition: Consistent feedback and recognition are critical in both OBM and gamification. Recognizing and rewarding achievements can uplift morale and keep participants motivated (Nicholson, 2015).

In Conclusion

The fusion of gamification and Organizational Behavior Management principles offers a transformative approach for enhancing employee engagement, cultivating a collaborative work culture, and improving productivity. It's about harnessing the power of play to motivate, engage, and inspire employees. With a gamified OBM approach, you're not just playing games; you're strategizing for success!


Cummings, C., Standish, A., & Szigeti, T. (2017). Bringing the big screen to life: realizing the organizational impact of gamification in the context of moviegoers. Behaviour & Information Technology, 36(1), 1-17.

Huang, W. H., & Soman, D. (2013). A practitioner’s guide to gamification of education. Rotman School of Management.

Seaborn, K., & Fels, D. I. (2015). Gamification in theory and action: A survey. International Journal of Human-Computer Studies, 74, 14-31.

Zichermann, G., & Cunningham, C. (2011). Gamification by design: Implementing game mechanics in web and mobile apps. O'Reilly Media, Inc.

Robson, K., Plangger, K., Kietzmann, J. H., McCarthy, I., & Pitt, L. (2015). Is it all a game? Understanding the principles of gamification. Business Horizons, 58(4), 411-420.

Hanus, M. D., & Fox, J. (2015). Assessing the effects of gamification in the classroom: A longitudinal study on intrinsic motivation, social comparison, satisfaction, effort, and academic performance. Computers & Education, 80, 152-161.

Nicholson, S. (2015). A RECIPE for meaningful gamification. Gamification in Education and Business, 1-20.

4 views0 comments

Recent Posts

See All
bottom of page